Nickel Communications – K-12 and EdTech Public Relations Agency

Nickel Communications is an influential nationwide network of senior-level public relations professionals with expertise in a wide range of PR and marketing strategies. Using proven communications and social media tactics, the Nickel Communications team has created and overseen some of the most successful national, regional, and local public relations campaigns in the K-12 and education technology space, as well as conducting successful campaigns for national consumer goods companies, hospitals, law firms, non-profit organizations, and real estate developers. We make a point of getting to know our clients on a personal level to ensure we are able to provide what they need to thrive on a corporate or professional level. Each campaign is uniquely designed to drive greater awareness among key stakeholders, substantially expand sales, and increase market share for clients.

Developing a personal touch has been really worth our while. When we weave unique personal details about clients into media pitches, journalists respond positively to that human element. When we build an agency-client connection, our clients see us as trusted collaborators – true team players and contributors – because they know we have their best interests at heart. And when we have such a close working relationship, we can spot opportunities to help make your business look good. Our commitment to creating personal connections with our clients and the media is why Nickel Communications has been selected as a finalist in the Edvocate Awards for Best EdTech PR Firm––twice!


The Edvocate Awards 2019-2020
Nickel Communications was awarded as the Best EdTech PR Firm by The Tech Edvocate—3 years in a row being recognized as a finalist or winner!

Meet the Owner – Charlotte Andrist

IMG_2478Charlotte Andrist knows PR. For the past 35 years, she has delivered strategic public relations and marketing communications expertise to her clients.

Charlotte began her career in Minneapolis and has since worked on both the agency and corporate sides of PR and marketing, creating impactful national, regional and local public relations campaigns using a variety of targeted tactics to accomplish clients’ specific goals.

Since founding Nickel Communications in 2008, Charlotte and her team of experienced PR writers, researchers, and social media experts have implemented effective media outreach efforts, orchestrated successful promotions, supported trade show events and secured speaking opportunities at key industry conferences for a host of leading K-12 and education technology companies.

An avid ‘check it off the bucket list’ kind of individual, Charlotte loves to travel, and all things Paris and Italy hover at the top of her ‘favorites’ list. Her amazing son Nicholas––whose nickname is Nickel, hence the name of the agency––fills her soul with pride and joy, while her Humane Society rescue Lucie the Cat keeps Charlotte amused with her antics throughout the workday.

Charlotte is a graduate of the University of Minnesota and currently resides in Charleston, South Carolina.

Meet Our Team


Bridget McCrea
Freelance Copywriting Support


Kelle Campbell
Freelance Writer and Researcher

Tina Zmak
Freelance Writer and Researcher

Zoe Norberg
Freelance Communications Associate