The Learning Counsel

“Charlotte Andrist is the consummate public relations professional. Her client list reads like a who’s who of EdTech, and education publishers know that working with Nickel Communications allows them access to EdTech’s most wanted personalities. Charlotte’s stature in the field propels her clients past the usual press release and story placement abilities of other firms, and into the rarified air of the education elite.”   

Charles Sosnik, Editor in Chief at The Learning Counsel

VHS Learning

“Charlotte Andrist and Nickel Communications are wonderful partners for our nonprofit––their agency has become a true extension of our team. Charlotte takes the time to fully understand our business and our vision, and the goals we are trying to achieve. She believes in the work that we do and her partnership helps us better serve students and schools.”

– Carol Ann Ribeiro, President & CEO of VHS Learning


“The best agencies to work with are those that are proactive, care and think faster than you can. Charlotte and Nickel Communications PR are the best of the best. I have worked with a number of agencies and PR partners over my career and Charlotte is by far the most invested and the most fun to work with. Charlotte always has a plan, has fantastic connections in the industry, has the resources to deliver, and in the end, delivers top notch results. PR is an art, and Charlotte is an artist.

– Graham Celine, Vice President of Marketing at Intelitek


AAEAAQAAAAAAAAg_AAAAJDA3NGI1YzY4LWMyNTYtNDk5ZS05MWI5LTI3OTQ4ODZmZjZjMw“Charlotte and I have worked together since 2007––she is a pleasure to work with and a wonderful PR professional. She has a great finesse for handling the intricacies of working with K-12 administrators, and her ability to quickly establish a strong rapport with these individuals allows her to tell the stories that help drive our message.

Charlotte’s relationships with key education reporters and editors enable her to be incredibly effective at what she does, from handling media requests to pitching articles. Her efforts have helped Gaggle build a stronger story to inform the market of our mission to ensure the safety and well-being of students.”

– Paget Hetherington, Vice President of Marketing at Gaggle

Tech & Learning

“Nickel Communications consistently sends on-target pitches that let us know they have taken the time to know our audience and content. Their long experience in the edtech industry gives them an advantage over PR firms with less experience because they know the language and nuances of this niche industry. I know that when I need a resource for an article, I can turn to Nickel Communications to find information that is appropriate, professional, and timely.”  

– Christine Weiser, Executive Editor at Tech & Learning