Nickel Communications is an influential nationwide network of senior-level public relations professionals with expertise in a wide variety of PR and marketing communications strategies. Using a combination of proven tactics and social media technologies, the Nickel Communications team has created and overseen some of the most successful national, regional, and local public relations campaigns in the education technology space as well as conducting successful campaigns for national consumer goods companies, hospitals, law firms, non-profit organizations, and real estate developers. We make a point of getting to know our clients on a personal level – it gives us a better idea of what they need to thrive on a corporate or professional level. Each campaign is uniquely designed to drive greater awareness among key stakeholders, substantially expand sales, and increase market share for clients.

For example, “Main Street” agencies may not have the time or bandwidth to develop that personal touch, but it’s been really worth our while. When we weave personal details about clients into media pitches, journalists respond positively to that human element. When we build that agency-client connection, our clients see us as trusted collaborators – true team players and contributors – because they know we have their best interests at heart. And when we have such a close working relationship, we can spot opportunities to help make your end customers look good. Yes, we just don’t help our clients, we help them with theirs!


Meet the Owner – Charlotte Andrist

IMG_2478An established public relations practitioner, Charlotte Andrist brings over 30 years of strategic public relations and marketing communications expertise to her clients.

Since 1984, Charlotte has worked in both the agency and corporate worlds, creating successful national, regional and local public relations campaigns using tactics such as media relations/publicity efforts, development of newsletters, promotions, special events, media training efforts, and social media programs to help businesses best achieve their stated goals.

Since founding Nickel Communications in 2008, Charlotte and her team have orchestrated promotions, supported trade show events, secured speaking opportunities at key industry conferences, and implemented effective media outreach efforts for a host of leading education technology companies.

IMG_3319An avid ‘check it off the bucket list’ kind of individual, Charlotte loves to travel. All things Italy hover at the top of her ‘favorites’ list – but her amazing son Nicholas (whose nickname is Nickel – hence the name of the agency) and beloved Humane Society rescue Lily the Cat fill her soul with pride and joy. Running is her exercise of choice – and necessity – if she continues to love all things made to eat and drink from Italy.

Charlotte is a graduate of the University of Minnesota and currently resides in Atlanta, Georgia.